Visa Launches Visa Checkout for Online Payments, Scraps V.me
July 17, 2014
Visa yesterday introduced Visa Checkout, an online payment service that will replace its three-year old digital wallet V.me. Visa Checkout will enable consumers to enter their payment details once when they enroll and then pay online with just a username and password. Consumers can enroll through their issuing bank, through participating retailer Websites or at the Visa Checkout Website and they can link non-Visa credit or debit cards to their Visa Checkout accounts. To shoppers, the service will look and act much like paying online with PayPal or Amazon Payments.
Visa made the announcement at an event that also cut the ribbon on a new 112,000-square-foot innovation center, but the company wants the new service to evoke the simplicity of the in-store experience Visa pioneered in the 1960s when making purchases online or via their mobile device.
“As people around the world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure and frictionless way to shop using the payment cards they already know and trust,” said Visa CEO Charlie Scharf. “Through insights provided by our cardholders, financial institutions and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of the ‘swipe’ in the online world.”
Initially, the company is reaching out to consumers through digital and social channels to raise awareness of the new service, but the company said a television campaign will kick off later this year. Merchant sites that have agreed to offer Visa Checkout as a payment option include: Neiman Marcus, Pizza Hut, Staples, United Airlines, 1-800-FLOWERS, Beyond the Rack, Cineplex Entertainment, Jos. A. Bank, Live Nation, lululemon athletica, MovieTickets.com, Newegg, Rakuten.com, Teleflora, Ticketmaster, TigerDirect and Wine Enthusiast.