Verifi, Lime Light Join Forces for CNP Merchants

Nov. 29, 2010

Verifi, a provider of payment and risk management solutions, and Lime Light CRM, a provider of customer relationship management solutions, recently announced a partnership that will streamline payment processing and fraud prevention for CNP merchants. The integrated solution, which merchants can access over the Web, automates the flow of payment transaction data in real time between the Lime Light CRM system and Verifi while payments are taking place. Once an order is authorized by Verifi, the Lime Light CRM system is updated and merchants can access the data for use in customer service, sales, marketing and billing activities. “By integrating our services, we’re making it easy for merchants to get up-and-running with CRM, payment authorization, fraud management and revenue recovery,” said Cory Capoccia, vice president, strategic partnerships for Verifi. ”We expect the joint solution will be particularly popular with recurring billing merchants, who face significant and complex fraud challenges. By using Verifi with Lime Light CRM, merchants can more easily stop fraudsters, while diverting valuable sales and marketing resources to handle legitimate customers.”