U.K. Ad Network Offers Mobile Payment Solution

May 12, 2011

InMobi, a London-based mobile ad network, has launched its own mobile payments solution. InMobi said SmartPay, aimed at app developers, game companies, and content providers in the U.S. who are looking to operate internationally, provides consumers a seamless mobile checkout experience initially via direct-to-carrier billing. By yearend the company will have expanded the solution to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets. The company said it can leverage the reach of its ad network business in seven countries to potentially offer the solution to more than a billion consumers. “Expanding to new markets is an extremely complex process today, especially for small developer teams sitting in a single geography,” said Piyush Shah, vice president of InMobi SmartPay. “InMobi SmartPay exists to simplify the process through a single point of integration and management of all tax, legal, and customer support issues leveraging our in-market expertise. Even more importantly, we are an intelligent solution providing consumers with a low friction, secure purchase flow, and data-driven insights to help maximize conversion.”