TrialPay Improves Checkout for Merchants Using “Get it Free” Online Promotions

Nov. 8, 2010

TrialPay, a Mountain View, Calif.-based transactional marketing company, announced it has redesigned its checkout flow to help its online merchant partners convert more of their free users into paying customers. The company’s transactional marketing platform uses the Web to pair online shoppers with targeted promotional offers at every stage of the purchase process. TrialPay said when merchants implement its system, shoppers get a free product or virtual currency with every purchase, advertisers acquire new customers on a pay-for-performance basis and online stores make more sales from their current traffic. The new checkout flow features include a custom-designed header for each merchant for a more integrated branding experience and an animated video tutorial to educate consumers on the “get it free” model. “Our new-and-improved checkout flow represents the culmination of nearly a year of work and refinement, but more importantly, it exemplifies TrialPay’s focus on improving user interaction and boosting revenues for all of our merchants.”