T-Mobile Rolls Out Direct Carrier Billing to All Mobile Devices
Aug. 4, 2011
T-Mobile USA, Inc. has rolled out a nationwide program that enables customers to buy digital content and services and bill the purchases to their T-Mobile account. The Bellevue, Wash.-based mobile carrier offered Direct Carrier Billing for Android devices starting in 2009, but has extended it to browser-based purchases from virtually any online source across a variety of mobile devices. “As the growth in mobile purchasing explodes, we want to be at the forefront in helping customers more easily purchase digital content and services,” said Brad Duea, senior vice president of value added services, T-Mobile, USA. “With this new program, we’re delivering more purchasing power to mobile-centric consumers.” T-Mobile said Direct Carrier Billing will initially utilize billing services provided by BilltoMobile, Boku, OpenMarket, Payfone, and Zong. As the new offering continues to expand, additional strategic billing service partners and content providers will be added to the program. Payments that are processed using direct carrier billing will be secured and monitored by both T-Mobile and the billing service partners.