Spotify, TIDAL Put the Spotlight on Payments for Music Streaming Services
May 5, 2016
Two of the world’s largest online music streaming services recently made payment-related announcements. Yesterday, TIDAL, the service launched last year by hip-hop musician and entrepreneur Jay Z, revealed it has chosen Ingenico ePayments to enable its customers to pay for music and videos on any device using local payment methods and currencies. The companies said reliability was especially important due to the large volume of payments generated intermittently when high-profile artists release new songs or albums—like Beyoncé, who did so exclusively on TIDAL with the current no. 1 album, Lemonade .
Late last week, Spotify, the most popular music streaming site in the world, said its customers in Germany and Italy could now subscribe to the service on a mobile device and have the cost added to their mobile bill. Carrier billing is a popular online payment method outside the U.S. and Spotify tapped San Francisco-based Boku to provide the technology that can make carrier billing an option for 90 million mobile subscribers across the two markets. Boku’s CEO Jon Prideaux said a similar agreement with Spotify in the U.K. resulted in the service changing its default payment method from credit card to carrier billing.