Skrill Launches Mobile Payments in Emerging Markets
Sept. 15, 2014
Skrill, a UK-based online payment provider, last week announced the launch of a platform that will offer digital payments in emerging markets. The company’s first foray will target customers of South Africa-based MTN in Ivory Coast and Rwanda with a rollout to all of MTN’s 18-plus million African customers to follow. Skrill hopes to lure global e-commerce brands looking to unlock the enormous unbanked population in emerging markets in Africa, Asia and Latin America. Mobile customers in each of their markets will have access to a variety of brands and products for which they can pay as part of their mobile bill.
“Today, there are hundreds of millions of consumers who want to be a part of the digital revolution, but simply do not have the means to pay,” said Nilesh Pandya, senior vice president of emerging markets at Skrill. “Our partnership with MTN enables its 18.4 million mobile wallet customers to enjoy the benefits of digitization that those in developed markets take for granted, and provides impetus for MTN’s remaining 200 million mobile subscribers to embrace mobile payments.”