SignatureLink Launches Anti-Fraud Solution 

Aug. 13, 2012

SignatureLink, a Ridgeland, Miss.-based anti-fraud solutions provider last week launched a solution it says goes beyond the usual technology that uses visitor behavior, devices and other criteria to screen out fraudulent transactions. In addition to these measures, the company’s SecureBuy e-commerce fraud solution includes a legally binding online signature pad.

Merchants that employ the signature pad, according to SignatureLink CEO Greg Wooten, ensure that customers not only see the online retailer’s terms and conditions but understand and “purposefully consent to them” as well. Wooten says the system’s ability to create a forensic screen capture of the signature, along with everything the customer saw and agreed to during a transaction, arms retailers to better tackle disputes in the event of a chargeback.

In addition to protecting retailers, Wooten says consumers “have greater confidence shopping online at sites running SecureBuy. The system’s online signature pad has a look and feel customers know from shopping at bricks-and-mortar retail stores. SecureBuy is a simple, affordable way to boost customer confidence and increase profits at the same time.”