Shoppers Stay on Merchant Site with Next Gen of Amazon Payments
Sept. 16, 2010
Amazon Payments Inc., an Amazon.com company, recently announced the next generation of Checkout by Amazon (CBA). The new service enables Amazon.com account holders to make purchases on a merchant’s site using their Amazon.com account credentials without leaving the merchant’s site. Amazon said consumers can now access their Amazon address book and payment methods directly on a merchant’s site. The result is fewer steps to checkout reducing the potential for shopping cart abandonment for merchants. Using alternative payments solutions traditionally requires consumers to leave a merchant’s site right after clicking the checkout button—a potentially confusing process known as redirection. “These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, general manager of Amazon Payments. Amazon also claims CBA provides tighter integration with merchant sites reducing implementation time.