Shoppers Stay on Merchant Site with Next Gen of Amazon Payments

Sept. 16, 2010

Amazon Payments Inc., an company, recently announced the next generation of Checkout by Amazon (CBA). The new service enables account holders to make purchases on a merchant’s site using their account credentials without leaving the merchant’s site. Amazon said consumers can now access their Amazon address book and payment methods directly on a merchant’s site. The result is fewer steps to checkout reducing the potential for shopping cart abandonment for merchants. Using alternative payments solutions traditionally requires consumers to leave a merchant’s site right after clicking the checkout button—a potentially confusing process known as redirection. “These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, general manager of Amazon Payments. Amazon also claims CBA provides tighter integration with merchant sites reducing implementation time.