Report: Visa Checkout Bumps Shopping Cart Conversion 51%

Jan. 14, 2016

Report: Visa Checkout Bumps Shopping Cart Conversion 51% Calling it one of the “fastest and most successful Visa consumer product launches in company history,” Visa released some rosy numbers this week about Visa Checkout, courtesy of a comScore study commissioned by the San Francisco-based card network. The company is touting Visa Checkout’s impact on conversion, pointing to a comScore finding that said users have a 51 percent higher conversion rate compared to customers using a merchant’s traditional online checkout. The company also reported Starbucks and Walgreens have added the capability to their checkout pages, with Walmart expected to come on board this year.

“We are seeing tremendous Visa Checkout growth as we enter 2016 and are greatly encouraged by the enthusiastic response from consumers and merchants alike,” said Sam Shrauger, senior vice president of Visa’s Digital Solutions. “By re-engineering the Visa card for the digital world, we’re delivering a better way to pay through connected and mobile devices.”

The comScore study also found average Visa Checkout ticket value was 7 percent higher than non-Visa Checkout orders “at many of the leading retail and travel sites. Visa’s own data indicated that, over the past six months, the share of Visa Checkout customers making purchases on a mobile device grew from around one-third to 45 percent during the just-completed holiday season.