Report: U.S. Consumers ‘Concerned’ about Breaches, But Not Showing It

Jan. 30, 2014

Report: U.S. Consumers ‘Concerned’ about Breaches, But Not Showing It Despite the fact that the Target breach was purely a problem at the physical point of sale, results of a new poll found consumers still are more worried about online and mobile transactions. According to an Associated Press – GfK poll conducted in January after the Target breach was extensively reported, less than half of consumers are very worried about their personal data when shopping in stores while 58 percent have “deep concerns” when spending online and 62 percent when using a mobile device to make purchases.

Their concerns seem to stop, however, when it comes to taking action to protect themselves. Only around one third of those polled said they have used cash instead of plastic after learning of the breach and only 4 out of 10 have checked their credit report since the news broke.

“There have been worries that shoppers would dramatically change their habits since December when Target announced the breach that could wind up being the largest in U.S. history,” the AP said in a report on the poll results. But the numbers indicate that U.S. consumers have come to expect breaches and are not panicking at the news. Only 31 percent bothered to change their password at online retailers’ Websites, 29 percent requested a new credit or debit card and 18 percent signed up for a credit-monitoring service.