Report: Travel Sales Moving to Mobile
May 12, 2014
The travel industry is burning up on mobile devices, according to a new report. New York City-based eMarketer predicted travel purchases made on smartphones or tablets will rise 60 percent from nearly $16.4 billion in 2013 to more than $26.1 billion this year. The report also said that mobile’s share of total digital sales will increase to nearly $64.7 billion in 2018, while desktop and laptop purchases shrink from $120 billion in 2013 to a bit more than $110 billion in 2018. eMarketer said the shift is being driven by the mobile nature of traveling and a generation of consumers replacing desktops and laptops with tablets.
“The ability to purchase anything, anywhere, at any time via smartphones creates significant opportunities in the travel space in particular, given that its consumer base is by nature mobile. As a result, last-minute smartphone sales are driving an increase in the number of mobile travel transactions.” The report said. And, “as tablets replace desktop and laptop computers in the home environment, consumers will be more likely to book larger transactions and longer trips on their tablets as opposed to their PCs.”