Report: Mobile Accounted for 27% of Online Transactions in Q1
May 4, 2015
More than a quarter of online payments originate on mobile devices, according to global acquirer and e-commerce processor Adyen. The Dutch company aggregated data from its growing customer base that includes Facebook, Dropbox, Airbnb, Spotify, Booking.com, Yelp, Netflix and others and found 27.2 percent of the transactions on its platform in the first quarter of 2015 came via mobile device. Adyen, which reports on anonymized transaction data across its platform in its quarterly Mobile Payments Index, said U.K. companies led the way in Q1, where 44.4 percent of online transactions were mobile. In the U.S., just under 27 percent of online transactions originated on a mobile device, up nearly five percent from Q4 2014.
“Mobile payment momentum shows no sign of slowing in the U.S., with a steady increase this quarter and five percent growth over the last six months,” said Kamran Zaki, president of North America, for Adyen. “This level of growth indicates that these relatively new platforms are still fundamentally changing the way people transact online and we look forward to continuing to track and analyze how these changes impact merchants and consumers.”
The Index found average transaction value for online purchases of all types has risen during the past year, but in Q1, for the first time since Adyen has been tracking the data, average spend per transaction on tablets surpassed desktops/laptops.
“Tablets may well be approaching market saturation but thanks to retailers and businesses focusing on optimizing the payment process for the channel, they are attracting increasing spend as consumers become more comfortable using these devices to pay for things online,” said Roelant Prins, chief commercial officer for Adyen. “There has been a seismic shift in how and where people are comfortable spending money. All mobile channels in the past 12 months have experienced impressive uplift.”