Report: Cyber Monday Heaviest Online Spending Day Ever in U.S.
Dec. 3, 2012
U.S. consumers spent $1.47 billion online on Cyber Monday last week, making it the heaviest online spending day in history, according to Reston, Va.-based digital measurement firm comScore. Cyber Monday joined Black Friday as the two days this young holiday shopping season that exceeded $1 billion in online sales. Digital content posted the strongest gains on Cyber Monday, increasing 28 percent from the same day last year. comScore said consumer electronics, paced by smartphone sales, posted the next-highest online sales growth of any product category, surging 24 percent from last year. Reports of Cyber Monday’s demise were clearly exaggerated, said Gian Fulgoni, chairman of comScore.
“Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said Fulgoni. “However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week.”