PayPal Refreshes Global Branding for Consistency across Devices, Geographies
May 5, 2014
PayPal, which pioneered online payment in 1998 as e-commerce was just becoming an accepted way to transact, has unveiled new global branding for an age in which transactions are moving to a host of new devices—including wearables. The company launched a complete brand refresh it said will work around the world on any screen.
“Today, online is just one of the ways we show up to our consumers, merchants and developers, along with in-store, on mobile and elsewhere,” said Christina Smedley, vice president of global brand for PayPal. “To reflect the dozens of ways we make it easier and safer for you to use your money every day, we’re pleased to share our new logo, designed to exemplify that simplicity, convenience and security in this new omnichannel world.”
Smedley introduced the new branding campaign and the logo, which “flexes to fit all screen sizes, from wearables and mobile to the biggest, flattest high-definition TVs,” a few days ago on the company’s corporate blog. She said the brand was designed with flexibility in mind—recognizable across the different systems the logo will display on and the 193 geographical markets in which PayPal operates.