NRF: Online Holiday Sales Surge, Overall Sales Up
Jan. 16, 2014
The NRF took the opportunity at its own show to release the most up-to-date numbers on the holiday season. The retail trade group found retail sales from Black Friday through the end of December rose 3.8 percent from last year to $601.8 billion. Non-store holiday sales, which roughly tracks online and e-commerce sales, grew 9.3 percent to $95.7 billion.
“Despite facing a truncated holiday season, severe weather, and shaky consumer confidence, retailers rose to the challenge and executed their strategies with proven success,” NRF President and CEO Matthew Shay said. “Today’s holiday sales numbers are a testament to a resilient industry that knows what their customers want, when they want it and how they want to get it. Considering that retail sales are an important barometer when measuring the overall health of our national economy, this report provides a level of true optimism that the recovery is picking up steam, and once again, retail leads the way.”