No Matter Who’s Counting, Cyber Monday Shatters Records for Online Sales

Dec. 5, 2013

While online sales account for a growing share of Black Friday total volume, the day set aside for e-commerce deals also continues to set records, according to several measures of online activity. Most observers saw healthy gains, with Adobe reporting in its Adobe Digital Index 2013 that consumers spent $2.29 billion online during Cyber Monday, a 16 percent increase from last year’s previous high. Smartphones and tablets drove more than $400 million of total online sales on Monday, according to the Adobe report. The company indicated that Cyber Monday culminated a five-day stretch starting on Thanksgiving Day where online sales broke all-time records each day.

According to the Custora Pulse, an annual holiday benchmark report, Monday was the biggest sales day in e-commerce history. The e-commerce analytics software maker said online sales grew 18 percent year over year and that the industry is still nascent.

“The overall shift from offline to online commerce is still in its early days, but it’s real,” said Corey Pierson, CEO of Custora. “Though U.S. retail on the whole is not growing this holiday season, online commerce is growing at an impressive rate.”

Walmart CEO Joel Anderson weighed in even before final numbers were in, telling USA Today “there’s no way it won’t finish as our biggest Cyber Monday ever.”

IBM and its 2013 holiday benchmark showed the sharpest growth, pegging 2013 online sales more than 20 percent higher than last year’s Cyber Monday, though it found average order value had fallen by one percent since 2012 to $128.77. IBM also agreed with other observers that mobile sales soared this year. Big Blue’s index said mobile sales accounted for more than17 percent of total online sales, an increase of 55.4 percent from 2012.

Online payment pioneer PayPal agreed:

“Overall, PayPal data shows that, on Cyber Monday 2013, there was a 93.6 percent increase in consumers shopping through PayPal on their mobile devices and a 115.6 percent increase in global mobile total payment volume compared to Cyber Monday 2012.”