ThreatMetrix Enters
the Cloud
March 31, 2011
ThreatMetrix, a California-based anti-fraud software
provider, said it has released a cloud-based service. The company said the
ThreatMetrix Cloud-Based Fraud Prevention Platform, which incorporates
cookieless device identification and enhanced mobile authentication, makes it
easy for banks, merchants, online businesses, payment gateways and payment
providers to detect and screen for fraud. The platform helps companies fight
online fraud during account creation, login authentication and payment
authorization regardless of the device. "The ThreatMetrix Cloud-Based
Fraud Prevention Platform provides companies with the ability to authenticate
payments, new accounts and returning customers online regardless of the device
involved -- be it a smartphone, personal or tablet computer -- without
requiring a forklift install of hardware or software," said Reed Taussig,
president and CEO, ThreatMetrix. "A smarter approach to device
identification combined with aggregated fraud intelligence in the cloud allows
customers to benefit from proactive protection without needing to share
personally identifiable information."