November 8, 2016
McDonald’s is hoping to take a page out of the Apple playbook when it begins offering consumers the option to order and pay via a mobile app sometime during 2017. Apple is a market leader that rarely is the first to introduce a new technology—but tends to get it right when it does. Starbucks, Dominos, Taco Bell and Chick-fil-A all beat McDonald’s to market with mobile order-and-pay options in their apps, but the world’s largest fast-food chain waited, and diners worldwide will be able to decide next year if the restaurant got it right.
Mobile ordering and payment capability will roll out first in the U.S. and then other international markets including Australia, Canada, France and the U.K., a McDonald’s spokesperson said in a report from Business Insider. By 2018, the company said, consumers will be able to pick up orders they have ordered and paid for in advance via the McDonald’s app at up to 25,000 locations worldwide. As of the end of 2015, McDonald’s had nearly 37,000 locations in 118 countries.