Bill payments and event tickets top the list of things Australians pay for with their smartphones and businesses in that country are missing a significant m-commerce opportunity, according to a new report from PayPal Australia. In the inaugural edition of a survey the company plans to revisit every six months, PayPal found 71 percent of Australian consumers use mobile phones to make online payments but less than half of online businesses are able to accept such payments.
According to the PayPal mCommerce Index, Australians are frequent mobile shoppers. Thirty-six percent make an online mobile payment at least weekly and 22 percent do so more than once a week. Bill payments represent the biggest category of m-commerce spending, with 74 percent of respondents reporting they made such a payment in the last six months. Event tickets were next at 53 percent, followed by apparel (43 percent), travel (38 percent) and food (37 percent).
Social commerce also is a budding opportunity for Australian businesses, according to the report. Eleven percent of consumers there said they have made a purchase directly from a social platform on their mobile device, while 89 percent of businesses said they had no plans to accept payments via social media sites or apps in the next six months.
“Our inaugural Index finds a high level of mobile commerce adoption among Australians, [presenting] a clear opportunity for Australian businesses,” Libby Roy, managing director of PayPal Australia, said in the report. “Our Index also reveals a new frontier for online commerce—social commerce. As channels including Facebook, Twitter and Pinterest, where consumers are highly engaged, emerge as commercial avenues, Australian businesses need to adapt if they want to maximize their online commerce opportunities.”