MasterCard Partners with Web Intelligence Provider for Online Fraud Prevention

Feb. 9, 2012

MasterCard Worldwide has partnered with Silver Tail Systems to help combat online fraud by combining the Menlo Park, Calif.-based Web intelligence provider’s technology with MasterCard’s payment experience to offer merchants the opportunity to be better equipped to spot malware or robotic (bot) activity originating from personal computers or smart phones attacking their online payments systems. “Online fraud resulting from malware, viruses and criminal-controlled bots is a serious concern for both merchants and consumers,” says Johan Gerber, group head, Global Network Products for MasterCard Worldwide. “With the increased sophistication of these fraud attacks, merchants are finding it more difficult to distinguish between good customers and criminals. Our relationship with Silver Tail Systems allows us to extend beyond the traditional fraud detection methods and provide merchants with a strong defense against fraud, while improving the consumers’ online experience.” Avivah Litan, vice president and distinguished analyst at Gartner Research explained how Silver Tail’s technology fights fraud: “Web-based navigation-centric solutions view the HTTP stream of a Website and analyze in real time the traffic and Web sessions by user and IP addresses. This method spots malware-based activity that shows up as abnormally quick navigation or navigation that doesn’t follow normal human patterns and behavior. It has also been used successfully to identify fraud rings and to gain visibility into attacker patterns and behavior.”