Mastercard this week unveiled technology that will enable European consumers to authenticate themselves during online transactions using a selfie or biometric characteristic. Mastercard Identity Check Mobile, which the company already has tested in the U.S. and Canada, was rolled out this week in Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and the U.K. In Europe, where 3D Secure is mandated in many markets, enabling merchants to verify the identity of digital consumers without stopping a transaction to enter a username or password could have a positive effect on conversion.
“We are relentlessly focused on making the online payment experience near frictionless, without making any compromises on safety and security,” said Ajay Bhalla, president of Enterprise Risk & Security for Mastercard. “This is a significant milestone in the evolution of payments. Shopping in person has been revolutionized thanks to advances like contactless cards, mobile payments and wearables, and now we are making Identity Check Mobile a reality for online shopping in Europe, and soon, the world.”
Mastercard said it will roll out the technology worldwide in several phases during 2017.