Magento, PrestaShop Merchants Sell Cross-Border with BlueSnap
May 5, 2014
Online payment gateway provider BlueSnap today released shopping cart plug-ins enabling merchants using Magento and PrestaShop e-commerce platforms to accept local payment methods in 180 countries. The Waltham, Mass.-based company said the plug-ins make integrating a merchant’s e-commerce platform with BlueSnap very simple, requiring “virtually no development work.” Once integrated, BlueSnap lets merchants transcend international borders and enables consumers in countries other than their own to make purchases using an online payment method they are comfortable with, according to Ralph Dangelmaier, CEO of BlueSnap.
“More than 300,000 PrestaShop and Magento merchants can now sell cross-border with virtually no development obstacles and increase conversions with a localized shopping experience,” said Dangelmaier. “Becoming a global seller has never been easier.”
In a press release, BlueSnap said in some places around the world “a single indigenous payment method” is used for 40 to 80 percent of all online transactions. So, for merchants hoping to sell internationally and maximize revenue, offering localized payment types is vital.