M-Commerce Growth in U.S. Surges in Q2
Aug. 28, 2014
Mobile-commerce sales buoyed digital commerce in the second quarter, growing 47 percent from the same period in 2013, according to digital-measurement firm comScore. The company attributed the surge (after several quarters of growth rates mostly in the mid-20s) to rapid growth in tablet ownership and a smoothing out of seasonal variation.
“It is very telling that the pronounced softness seen in previous years’ second quarter did not happen this year – a sign that perhaps the base of m-commerce buyers is finally solidifying and becoming more consistent throughout the year,” said Andrew Lipsman, vice president of marketing and insights at comScore. “A more solid base of buyers means a better foundation for growth in the coming months. And as buying expands to more platforms (particularly tablets) consumers will only become more comfortable purchasing via mobile.”