Kount Integrates Anti-Fraud Solution with CRM Provider

Nov. 4, 2011

Boise, Idaho-based Kount Inc. has integrated its platform with Lime Light CRM, a CRM provider for online marketers. The anti-fraud technology provider said the joint solution provides Lime Light CRM’s customers with better control of risk associated with fraud, while reducing the need for costly and time-consuming manual review. “Lime Light CRM developed a system with several technologies assisting online marketers as they attempt to grow their business,” said Steve Rouse, COO of Kount. “Kount Complete was developed to support the management of risk associated with online transactions, while at the same time empowering the user with the ability to dial up or down its level of risk based on the specific needs of the customer and their markets. The introduction of the Kount fraud platform gives Lime Light CRM marketers the opportunity to sell more products, to more people, in more places without the risk of fraud.”