JD.com Launches Cross-Border E-Commerce Platform

April 20, 2015

JD.com Launches Cross-Border E-Commerce Platform JD.com, the second-largest e-commerce company in China and closest competitor to online giant Alibaba, late last week launched a cross-border online shopping platform that will enable international brands to reach Chinese consumers. Sellers in dozens of countries can reach Chinese shoppers directly using JD Worldwide without having to set up their own entity in China. JD.com, backed by Alibaba rival Tencent, will leverage the less burdensome regulatory restrictions in the Chinese free-trade zones to offer foreign products to Chinese consumers.

“This new cross-border sales platform marks a major step forward in connecting Chinese consumers with international brands,” said Richard Liu, JD.com founder and CEO. “By combining the advantages of China’s cross-border free trade zones, JD’s warehouses and unparalleled last-mile logistics network, and our experience developing winning marketing campaigns for our partners, JD Worldwide gives international sellers and brands the most comprehensive and effective solution available for reaching Chinese consumers.”

JD Worldwide also will include a pilot program testing a partnership with eBay that will establish a “Best of eBay Deals” channel.