Isis Launches Nationwide
Nov. 18, 2013
Isis, the carrier-backed mobile wallet initiative, announced the launch of its most recent version late last week along with the long-awaited nationwide roll out of the mobile payment solution. The New York City-based company said the new version of the app is now available at the Google Play app store and at AT&T, T-Mobile and Verizon Wireless stores nationwide. After several delays during its pilot phase—the joint venture ran high-profile tests in Austin, Texas and Salt Lake City—and challenges like Capital One pulling out of the tests this fall, Isis is finally here for Android users throughout the U.S. Whether consumers take to Isis remains to be seen.
“Isis is one of few truly independent wallets that is not tied to a specific financial institution, merchant or online marketing scheme. This wallet-as-a-platform approach positions Isis to unify the consumer experience across the many developing mobile shopping environments,” said Rick Oglesby, senior analyst for Aite Group, within an Isis statement. “The national rollout is an important step towards making mobile payments a part of everyday retail experiences.”
With the abdication of Capital One, Isis will support American Express cards and MasterCard and Visa cards issued by Chase. The company said there are 40 handset models from the various carriers involved equipped to make Isis payments at participating merchants. Owners of those phones can receive a free enhanced SIM card from their wireless carrier and download the Isis Mobile Wallet for free from Google Play.