Indian Insurer Chooses BillDesk for Online Payments

Dec. 27, 2011

Aviva Life Insurance’s India unit recently announced that it has extended its relationship with online payment services platform BillDesk. The insurance company said the platform, provided by Limited, enables Aviva customers to pay their premium through 49 banks on Net banking from the earlier 8-9 banks. Customers can also pay their premiums online through their Visa/Master debit cards besides credit cards. “In line with our strategy of a focused approach towards customer centricity, this service will help us provide additional convenience in making online and renewal premium payments,” said Snehil Gambhir, COO of Aviva India. “This will also help increase our reach and drive our online business, and further improve our persistency ensuring that the customers enjoy the long-term benefit of insurance products.” BillDesk enables Aviva customers to purchase new policies online or make renewal payments for the existing policies.