‘Green Week’ Busiest Online Shopping Week Ever
Dec. 20, 2012
Two separate measures of online holiday spending agree that last week (the week of Dec. 10-16, also called “Green Week”) was the busiest of the year. Chase Paymentech’s Chase Holiday Pulse said online sales were up nearly 11 percent during Green Week this year compared to the same week in 2011. comScore, the Reston, Va.-based digital research firm, said online sales were up 13 percent during Green Week on a year-over-year basis and that the five-day span from Dec. 10 to Dec. 14 was the busiest such period ever. comScore said online spending exceeded $1 billion on four days last week and, in total, it was the first week ever to surpass $7 billion in online spend.
Chase Paymentech’s measure said for the entire time period, online sales for Green Week exceeded Cyber Week sales by 1.3 percent. The number of transactions also rose, according to Chase’s Holiday Pulse, increasing 16.6 percent from last year. Last week may have represented the holiday season’s apex for online shopping, according to comScore Chairman Gian Fulgoni, but retailers still have one last opportunity to take advantage of this year’s surge in business.
“With this most recent week in the books, the peak spending period may now be in our rear-view-mirror—but the online holiday shopping season is not over yet,” Fulgoni said. “We should have one more headline day on Free Shipping Day this Monday the 17th as the procrastinators among us scramble to order gifts in time for Christmas next week.”