E-Commerce, Mobile Transactions Surge in Early Holiday Shopping Action

Nov. 27, 2012

E-commerce sales over the Thanksgiving holiday weekend (Thursday, Nov. 22 through Sunday, Nov. 25) surged 27 percent from the same period in 2011, according to the Chase Holiday Pulse. Like the Pulse’s first report last week, e-commerce transactions also were up for the weekend on a year-over-year basis (33.7 percent). Average ticket price for the weekend was down five percent from 2011, but that was an improvement on the year-to-date average ticket, which is down 10 percent for 2012. For Saturday and Sunday, average ticket price actually rose 1.7 percent from a year earlier, suggesting shoppers went online for big ticket items after Black Friday.

A separate report from PayPal showed a big jump for mobile purchases this year compared to last. The number of PayPal customers making a purchase on a mobile device increased 173 percent on Black Friday from 2011 to 2012. Payment volume on the traditionally busy shopping day rose 193 percent. PayPal said the five cities from where the most mobile transactions originated were Houston, Chicago, Los Angeles, Miami and New York.