Colo. ISO Acquires Social Mobile Marketing Platform
Jan. 10, 2013
Total Merchant Services, a Basalt, Colo.-based ISO said Tuesday it has acquired Fanminder, a social mobile marketing firm based in California. Total Merchant Services’ roster of small and midsize processing clients now have access to the Fanminder platform that will enable them to reach their customers with offers via enhanced social media, email and text.
“Merchants are demanding more, and our industry can no longer strictly sell on price and service. ISOs and Sales Agents need to forge partnerships with a company that helps businesses manage and grow their top and bottom lines,” said Joe Kaplan, CEO, Total Merchant Services. “The acquisition of Fanminder helps accelerate our business strategy and competitive advantage. Now our sales partners can provide merchants with strategies for driving social media promotions to help grow their businesses.”
Terms of the deal were not disclosed.