Chinese E-Commerce Marketplaces Spread their Wings Globally

Oct. 15, 2015

Chinese E-commerce Marketplaces Spread their Wings Globally Competing Chinese e-commerce marketplaces Alibaba and continued to jockey for position this week with separate announcements regarding expansion in Europe and the U.S. as both companies look for ways to supply Chinese consumers with prized imported goods., the main Chinese competitor to e-commerce juggernaut Alibaba, revealed on Monday that it has opened its first U.S. office in Santa Clara, Calif. The company said the facility would eventually house around 100 employees and will mainly be a technology research and development center focused on cloud computing, mobile applications and big-data infrastructure. It will also provide for “easier interactions between the company and U.S. retailers,” according to a statement.

“Given the scope and strength of American brands, products and capabilities, the U.S. was the obvious choice as we sought a location for our first office outside of Asia,” said Richard Liu, founder and CEO of “We are excited to increase our U.S. presence by establishing an operation in the heart of Silicon Valley.”

On Tuesday, Alibaba said it will open local offices in France, Italy and Germany over the “next few months.” Last week, the company announced an expansion in the U.S. opening its second U.S. data center that will fuel its entry into cloud computing (competing with U.S. competitor Amazon Web Services).