Braintree Launches One-Touch Payments Across Multiple Mobile Apps
Feb. 4, 2013
Chicago-based online payment gateway and merchant services provider Braintree on Friday launched a new service that enables one-touch mobile payments across multiple applications. Venmo Touch, which Braintree acquired last August when it bought the Venmo mobile platform, allows consumers to enter payment information once and then make one-touch payments using the same device within the mobile apps of other merchants in Braintree’s network.
“Each time a user downloads a new app, the user needs to re-enter payment information, creating frustration for users and a huge obstacle in the user sign-up process for apps,” Bill Ready, CEO of Braintree said. “Venmo Touch lets you store payment information once and then use it across multiple apps without requiring users to sign-up or download a separate app. This makes the payment and sign-up process much easier.”