BlueSnap Launches BuyNow, Helps Merchants Brand Hosted Pages
Jan. 29, 2015
Gateway provider BlueSnap yesterday launched a service that lets merchants customize hosted payment pages to create a consistent brand experience. Hosted checkout pages are a way to integrate easily with a payment provider while reducing PCI scope. Hosted pages, by their very nature, tend to have a different look and feel than the rest of a merchant’s site. Waltham, Mass.-based BlueSnap said its BuyNow Builder enables merchants to incorporate multiple payment methods, soft descriptors and other sophisticated payment settings into a hosted environment branded according to a merchant’s own specifications.
“Merchants need flexible ways to integrate with BlueSnap, so we offer hosted checkout pages and an extensive library of APIs that help merchants convert more shoppers into buyers,” said Faouzi Kassab, senior vice president of Engineering and Development at BlueSnap. “The BuyNow Builder was developed with cutting-edge technology to provide hosted merchants with a simple, self-service tool.”