BlueCava Launches EU ePrivacy Directive-Compliant Solution

Feb. 2, 2012

BlueCava, an Irvine, Calif.-based provider of device identification technology, recently launched the latest version of its device identification platform. The company said the new release provides an immediate solution for companies doing business in the European Union affected by the EU’s ePrivacy Directive. The new technology enables businesses to identify and target Web users without the use of cookies, BlueCava said in a press release. “After working with major brands and leading publishers in the EU, we became acutely aware of how the ePrivacy Directive is severely hindering European businesses that rely on cookies,” said David Norris, CEO of BlueCava. “Device identification has surfaced as one of the best ways that companies doing business in the EU can continue to reliably target customers across all devices.”