BilltoMobile Brings Direct Carrier Billing Purchases to North American Gamers
March 14, 2013
Direct carrier billing technology provider BilltoMobile yesterday said it has expanded its agreement with online gaming company NCSOFT to North America. NCSOFT, a publisher of popular Massive Multiplayer Online (MMO) games, has used BilltoMobile to enable its Korean consumers to charge in-game purchases to their mobile phone bill since 2001.
“Not everybody has or wants to use a credit card for online games, but most people have a mobile device,” said Richard Zinser, senior vice president of Technology & Online Operations for NCSOFT. “And that’s why the BilltoMobile service offering appealed to us. Companies can no longer offer customers a singular path to purchase in-game items, and in today’s fast-paced and connected world, a mobile platform just makes sense.”