Billeo Launches iPad App for Deals

May 12, 2011

Billeo Inc., a San Francisco-based online billing solutions provider, has created an iPad app that integrates offers and rewards directly into online shopping. The company said the ShopSmart iPad app, which layers promotional offers into people’s search results, helps partners better engage mobile shoppers, drive revenue, and increase brand loyalty. The app also connects shoppers with their Facebook friends, allowing financial institutions to become part of the vibrant online conversations already happening around shopping and daily deals. “People don’t want to fumble between apps to get the best deal,” said Murali Subbarao, CEO of Billeo, Inc. “They need a single place to find all their current deals and discounts. This also allows partners to cultivate brand loyalty with a broader pool of customers—from the loyalty program guru to the occasional card user—driving online card use in a way a merchant-specific app cannot.”