AisleBuyer Adds Card Capture

April 18, 2011

Mobile commerce solutions provider AisleBuyer LLC has added card capture technology to its product line that it said will enable retailers to reduce barriers to sales and improve the in-store shopping experience for customers. The technology enables consumers to scan the details of a credit card into a smartphone using the device’s camera and use the phone to make purchases online and in-store using their AisleBuyer account. “The applications for card capture technology are vast, and just another part of how retailers can personalize and improve the customer experience,” said Andrew Paradise, CEO of AisleBuyer. “By cutting out this payment barrier, retailers are more likely to close a sale and customers are able to easily conduct a transaction, making this a valuable technology to both parties.”