Agreement Lets Consumers Use Private-Label Cards to Fund PayPal Accounts
Aug. 8, 2013
PayPal has signed an agreement with private label credit-card provider Alliance Data Systems that will increase distribution of its Bill Me Later product and add to PayPal’s expanding presence in brick-and-mortar stores. Under the agreement, Alliance Data has become an issuer of Bill Me Later, a line of credit developed specifically for online purchases. The partnership also calls for retailers that offer Alliance Data private-label credit cards to accept PayPal in stores and for consumers who hold those cards to add them as a funding source for their PayPal accounts.
“PayPal is a recognized powerhouse in the payments world, widely known for its innovative products, services and visionary thinking, and we are thrilled to have the opportunity to work with them to bring smart credit solutions to their customers,” said Melisa Miller, president of Alliance Data Retail Services. “The relationship between PayPal and Alliance Data marks our strategic entry into a new ecosystem of customer transactions while continuing to drive business growth for our partners’ private label credit and loyalty programs.”