By Karisse Hendrick, Editor-at-Large, CardNotPresent.com
As card-not-present commerce has grown over the last two decades, having at least one fraud-prevention expert on staff has become standard best practice for a majority of CNP companies. These positions provide substantial cost savings to merchants by protecting the bottom line. But an equally important role remains unfilled by many companies. Dedicated payments professionals can provide cost savings and also can increase sales for card-not-present companies. Many successful CNP companies have seen the value of hiring payments experts and building payments teams proven by the effect on their bottom line. Several key areas will benefit from their presence. While the opportunities within each organization vary, there are four basic areas in which payments professionals can provide value consistently.
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