October 17, 2017
Black Friday is only a bit more than five weeks away and the unofficial shopping holiday—once a uniquely American phenomenon—is increasingly popular in the U.K., according to a new report. McKinsey’s Black Friday 2017 Shopping Report: Consumer Sentiment is Riding High found nearly 81 percent of U.K. consumers polled said they planned on shopping for deals on Black Friday. Last year, only 22 percent expected to take part. In the U.S., nearly 42 percent of consumers said they would be shopping on Black Friday vs. 26 percent in 2016.
Black Friday’s popularity across the Atlantic may be tied to the increasing significance of e-commerce. Nearly 37 percent of U.K. shoppers said they have grown to like Black Friday more as they shop online more.
According to the report, desktops and smartphones will replace trips to the store for many shoppers, especially in the U.K. Almost half of all U.K. consumers (45 percent) said a PC or laptop would be their primary channel for Black Friday shopping, while 31 percent identified smartphones and less than 9 percent said they would shop in stores.
For 24 percent of Americans, battling crowds at the mall for the best deal still holds some appeal, but 35 percent said they will do their Black Friday shopping primarily on the computer, while 26 percent said they will mostly shop on their phone.