Smaller E-Commerce Merchants in U.K. More Optimistic in 2016
Jan. 7, 2016
Small and midsize e-commerce retailers in the U.K. are more confident that sales will grow in 2016 than they were last year, according to a new report from Royal Mail. Eighty percent of online small and midsize enterprises (SMEs) are confident they will increase sales this year vs. 70 percent last year, according to the parcel delivery service’s annual SME e-tailer tracker study.
“Technology is influencing how people shop, where they shop and what they define as an excellent shopping experience,” said Nick Landon, managing director of Royal Mail Parcels. “Our research shows that SME online retailers are plugged in to the needs of the shopper and they are taking actions to enable them to meet the demands of the discerning online consumer.”
Last year, 74 percent of U.K.-based online SMEs increased sales, the highest amount since 2012. The survey also found owners of small and midsize businesses are focused on increased competition this year. Forty-seven percent cite shoppers using mobile devices to seek out the best prices as a driver of competition, while 52 percent said it was being driven by an increased number of competing Websites.