Semafone Opens North American HQ in Boston
April 28, 2016
Semafone, a U.K.-based company that provides technology securing payment-card and personally identifiable information in call-center environments, yesterday announced it has opened a new North American headquarters in Boston to support international expansion. Semafone’s patented technology enables callers to key in payment card information on their phones without the call-center agent hearing the tones. The Boston-based team will serve mainly to bolster sales and marketing efforts in the U.S. and Canada, but also will feature some operational and technology staff.
The company’s physical presence in the U.S. comes a few years after establishing a beachhead with several large North American clients, Tim Critchley, Semafone’s CEO, told CardNotPresent.com. Its PCI-compliant solution is already being used by Amica Insurance and Rogers Communications and Critchley said there are factors that make this a good time to focus on the U.S. and Canada.
“As e-commerce explodes, it’s driving even more interaction with the call center and consumers want to transact more often across more channels, but call centers are hard environments to secure,” Critchley said. “Until now, all they could do was use firewalls, controls and other painful processes to manage agents. There has always been a recognition that there are security issues to deal with in the call center, but they never really understood how to do that cost effectively. That’s what we bring.”