Report: In-App Payments Made Big Strides in 2015
Jan. 21, 2016
In-app online payments continue to rise in the U.S. according to new research commissioned by Verizon. Overall, 56 percent of U.S. adults made a purchase using a mobile app in 2015. Out of all smartphone users, 23 percent made an in-app payment for the first time last year. Not surprisingly, the study found younger adults were more likely to use mobile apps to buy things. Seventy percent of 18-34 year olds made an in-app purchase in 2015, 85 percent more than in 2014. A smaller share of 35-49 year olds (66 percent) used a mobile app to buy something last year and an even smaller 39 percent of Baby Boomers did so.
Ride-sharing services, airlines and restaurants were the prime beneficiaries of increased app usage, the report said. Uber, Lyft, Curb and Way2Ride were examples of the fastest growing category of app payments. Around 22 percent of U.S. adults surveyed used an app last year to book and/or pay for a taxi or car service. In 2014, only 10 percent of adults reported doing the same thing.