Report: Green Field Remains for European Cross-Border E-Commerce

Sept. 24, 2015

Report: Green Field Remains for European Cross-Border E-Commerce While cross-border e-commerce in Europe is growing, there are still issues to address that would open that market even more, according to the results of the 2015 Consumer Scoreboard, an annual report from the European Commission focused on the EU retail market from a consumer perspective. This year, the scoreboard took a closer look at efforts to create a Digital Single Market in Europe, which was announced in the spring . The report found 61 percent of consumers feel confident buying from a site based in their own country while only 38 percent feel that way about making a purchase from one based in another EU country. Despite previous efforts, EC officials said, there are still issues faced by consumers that, if addressed, could ignite cross-border e-commerce in Europe.

“The 2015 Consumer Scoreboard confirms that consumers do not yet fully trust cross-border e-commerce,” said Věra Jourová, commissioner for Justice, Consumers and Gender Equality. “One of the priorities of the Juncker Commission is to complete the Digital Single Market and unleash its full potential. This is why we have to lift the remaining barriers to cross-border e-commerce. By the end of the year, the Commission will propose new rules offering better access for consumers and businesses to digital goods and services across Europe.”

The report said delivery, product conformity and price discrimination based on a consumer’s country of residence generate the most complaints about cross-border e-commerce received by the European Consumer Centres, a clearinghouse set up in member states specifically to provide information and assistance to consumers on cross-border e-commerce.

Nearly 60 percent of EU retailers are not yet selling online, the Consumer Scoreboard found. Of those that are participating in e-commerce, 37 percent sell only domestic, 14 percent sell in non-EU countries and 12 percent sell in other EU countries.