August 24, 2016
Report: Amazon to Offer Online Payments in Third-Party Mobile Apps
Nov. 2, 2015
Amazon will start enabling consumers to pay at third-party mobile apps using the payment credentials they have on file with the Seattle-based e-commerce retailer, according to a report in Re/code. Amazon announced “Login and Pay with Amazon” two years ago for e-commerce sites, but it has yet to gain much traction. Until now, most of the company’s success with the initiative has been in countries outside the U.S. including Germany and Japan.
Enabling developers to include a “Pay with Amazon” button in mobile apps could jumpstart the service in the U.S. And, according to the report, it wants to “triple down” on the success it has had in other markets. With more than 200 million active accounts, the potential for Amazon to offer payments to other merchants has always been significant. The question remains whether merchants want to give a competitor visibility into their payment data.