While traditional retail is enduring one of the worst years in history for store closings, e-commerce in the U.S. continues to show strong growth, according to data recently released by the U.S. Commerce Department. B2C e-commerce sales in Q2 of this year grew more than 16 percent on an adjusted basis compared to the second quarter a year ago to $111.5 billion. Quarter-over-quarter, sales were nearly 5 percent higher in Q2 of this year than they were in Q1. Total retail sales increased 4.1 percent in the same period.
The 16.2 percent growth rate is the highest year-over-year growth e-commerce has experienced since the fourth quarter of 2012.
As a percentage of total sales, e-commerce also showed strength. The $111.5 billion spent by U.S. consumers on e-commerce sites accounted for 8.9 percent of total retail sales, up from 8.5 percent in Q1 of this year. If it is not revised downward, the .4 percent increase is the most e-commerce has grown as a share of total retail from quarter to quarter since the Commerce Department began measuring in 1999.