Merchant Warehouse Becomes Cayan, Focuses on Omnichannel
Jan. 8, 2015
Merchant Warehouse, the Boston-based ISO, this week unveiled a new brand it said reflects the fact it has moved beyond credit-card processing and merchant services for small, mainly brick-and-mortar merchants. The company, founded in 1998, has changed its name to Cayan, continuing on a path that started nearly two years ago when the company launched Genius—a cloud-based platform that enables businesses to add new payment types, gift card programs and loyalty solutions at any time, without disrupting existing point-of-sale systems.
While Genius was initially sold to brick-and-mortar merchants, it was conceived with the capability to enable an omnichannel experience and the card-not-present channels will become increasingly important for Cayan especially as the company heads upmarket to serve larger merchants, according to Chief Revenue Officer Ken Paull.
“You’ll see a larger focus from us on card-not-present. We plan to differentiate ourselves with an omnichannel offering. That in itself isn’t hugely differentiating, but Genius gives us a powerful weapon,” said Paull, the former CEO of mobile card-acceptance company ROAM. “Having a physical card-present and mobile solution that’s cloud-based and flexible will give us a better omnichannel solution for people looking for Genius as part of their card-present solution. Everything the big retailers want, the midmarket wants and the smaller merchants want. Mobile is becoming relevant to all tiers of the market as e-commerce has for a number of years. Nobody has packaged a good omnichannel solution for all levels of the market. That market has in no way been tapped yet.”