March 7, 2017
After an initial announcement last year, iconic U.S. burger chain McDonald’s confirmed it will implement mobile order and pay as part of a new global growth plan. The company said that to become more relevant to the daily lives of its customers it must embrace the digital capabilities they are demanding in all the interactions in their lives. The fast-food giant will enable customers to order through the McDonald’s app, pay using a credit card and either pick up at a drive through, receive curbside delivery, have their order delivered to a table or pick it up at the counter. Other QSR chains like Starbucks and Taco Bell have a considerable head start, but McDonald’s said mobile order and pay will be available at 20,000 locations in the U.S. and around the world by the end of 2017.
The company also said it will include home delivery in many places as an option once the mobile order has been placed and paid for through the app. It has already conducted some tests in conjunction with Uber to deliver food and said the “explosive growth in third-party delivery companies has created an exceptional opportunity for growth.”
“Through enhanced technology to elevate and modernize the customer experience, a focus on the quality and value of our food and redefined convenience through delivery, we have a bold vision for the future and the urgency to act on it,” said Steve Easterbrook, president and CEO of the Chicago-based fast-food pioneer. “We are moving with velocity to drive profitable growth and becoming an even better McDonald’s serving more customers delicious food each day around the world.”
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