M-Commerce Accounts for 37% of Online Sales in U.K.

Dec. 4, 2014

M-Commerce Accounts for 37% of Online Sales in U.K. Thirty-seven percent of online purchases in the UK now originate on a mobile device, according to a new report from the Interactive Media in Retail Group (IMRG). For clothing retailers, the percentage rises to 43. IMRG, a trade association representing British online merchants, also found smartphones and tablets accounted for half of all traffic on retail Websites in the third quarter of this year, slightly down from Q2. In-store pickup of online purchases rose to 18 percent of all online sales in the third quarter.

“Mobile continues to take a larger slice of the UK online retail market and, while we are seeing a slowdown in the growth of m-retail penetration, sales via smartphones and tablets have recorded almost 50 percent year-on-year growth during 2014,” said Tina Spooner, CIO of IMRG. “IMRG’s latest research reveals that one in five multichannel retailers will be offering in-store ordering over the festive period and three quarters will be offering alternative delivery options, including timed delivery slots and Sunday delivery. Convenience will be key for consumers this Christmas and we are likely to see an increase in Click & Collect orders as this delivery method becomes the preferred option for many.”